Updated August 2025 | For Hosts & Internal Use

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At SweatPals, we’re proud to invest in events that reflect the values, energy, and brand experience we aim to deliver across the platform. These guidelines outline the types of events that are eligible for paid ad support.

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Events Eligible for Paid Ads

SweatPals will support paid promotion for events that meet the following criteria:

• Fitness or wellness-focused

  Events that include a core movement, mindfulness, or recovery component (e.g. running, yoga, strength training, dance, cold plunge, etc.).

• Community-oriented

  The experience should create opportunities for connection and inclusivity among attendees.

• On-brand in tone and visual presentation

  Events should have clear, uplifting titles, accurate descriptions, and clean, engaging imagery that reflects the quality of the event.

• Appropriate for a general adult audience

  Events must be safe, welcoming, and broadly appropriate for general audience.

• Night events are welcome, provided they are wellness or fitness-anchored

  Examples include:

  • Pilates in the club
  • Wellness party
  • Sunset yoga
  • Full moon runs
  • Silent disco workouts

Events Not Eligible for Paid Ads

While SweatPals supports a wide range of event types on the platform, not all events are eligible for paid ad promotion. We reserve ad budget for events that reflect our brand and mission. The following categories are not eligible for ad support:

• Contain sexual or suggestive content or references

  This includes anything in the event title, description, flyers, videos, or promotional materials that includes sexual innuendo, explicit references, or provocative imagery or language.

• Are entertainment- or nightlife-driven without a wellness component

  We do not promote events that are purely social or entertainment-based unless they are grounded in movement or wellness.

  Examples:

  ✅ Standup comedy with Yoga. DJ, Pool Party with wellness & recovery activities

  ❌ Standup show only, nightclub party, bar crawl with no wellness component

• Do not align with SweatPals’ brand tone or community standards

  Events that feel off-brand, exclusionary, or inconsistent with our values of inclusivity, safety, and movement-based connection will not be considered for promotion.

Why These Guidelines Exist

SweatPals is committed to building a brand that people trust—one that celebrates movement, connection, and inclusive wellness. While we welcome a wide variety of events on the platform, our ad budget is reserved for events that clearly reflect the purpose and positioning of SweatPals.

These standards help ensure we continue to grow a community and brand that feels consistent, safe, and inspiring to everyone who interacts with us—whether through the app, social media, or advertising.