SweatPals Pro Paid Ad Support Policy - Host Guide

<aside> 👉

For more in-depth playbooks and guidelines, please visit SweatPals University.

</aside>

📊 Quick Overview

Welcome to SweatPals Pro's unlimited free paid ad support program! This comprehensive guide covers everything you need to know about our paid advertising support, from submission to performance tracking.

🎯 Eligibility Requirements

Requirement Details
Partnership Status Any community on SweatPals Pro
Event Type Only paid events qualify (free/RSVP events are not eligible)
Submission Timeline Content must be submitted 2 weeks prior to event date
Content Requirements Professional ads OR raw event footage OR permission to use your Instagram content
Event Theme Must meet these eligibility criteria:
Paid Ad Support Eligibility Guidelines

💡 Don't have professionally created ads? No problem! You can either:

⏰ Launch Lead Times by Ticket Price

When to Submit Your Request

Ticket Price Range Ad Go-Live Lead Time Submit Request By Rationale
$1–$25 10–14 days before event 12–16 days before event Impulse-friendly; short-funnel buying behavior
$26–$100 3 weeks before event 3.5 weeks before event Buyers need time to compare, coordinate with friends
$101–$499 4–5 weeks before event 5–6 weeks before event Higher scrutiny, longer decision windows
$500–$999 6 weeks before event 6.5 weeks before event Buyer education, testimonials, and retargeting matter
$1,000+ 8 weeks before event 8.5 weeks before event Requires nurture, social proof, multi-touch persuasion

Important: Hosts should aim to submit their requests 48 business hours before the Go-Live Lead Time to ensure proper setup and optimization.

Submission Timeline Visualization

flowchart LR
    A[Event Date] --> B[Ad Go-Live Date]
    B --> C[Submit Request]

    A -- "10-14 days" --> B
    B -- "48 hours" --> C

    style A fill:#ff6b6b,color:#fff
    style B fill:#4ecdc4,color:#fff
    style C fill:#45b7d1,color:#fff

💰 ROAS Testing & Campaign Management

How It Works

SweatPals provides unlimited free ad spend for all Pro communities. Our systematic testing ensures sustainable campaign performance:

  1. Initial Test: $100-$500 test budget
  2. Success Metric: ROAS (Return on Ad Spend) must be ≥ 3.0